A Short History of the Meta Description: From 1990s Keyword Tag to a CTR Signal Google Rewrites
How the meta description went from a 1990s ranking input to a click-through tool Google now rewrites — and what the tag is actually for today.
Content
On-page optimisation, content quality and keyword cannibalisation.
Image Alt Text: Writing It for SEO and Accessibility
What alt text is really for, how to write it well, the mistakes that quietly hurt you, and how to find every page that's missing it across your whole site.
Keyword Cannibalization: How to Find and Fix It
What keyword cannibalization actually is, how to tell whether two of your pages are competing, and a practical workflow to fix it — merge, differentiate, or canonicalise.
Title & Meta Description Length: What Google Actually Shows
The practical limits for title tags and meta descriptions, why Google rewrites them, and how to write ones that survive truncation and earn more clicks.
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